When FareHarbor partnered with Afterpay in late 2025, I took ownership of the rollout in 2026. So far, 287 operators implemented. $1.2M in GMV. Increased conversion rates and AOV across participating operators.
Buy now, pay later had reshaped retail. For the tours and activities industry, a multi-day experience, a private charter, or a premium adventure can run several hundred to several thousand dollars. Afterpay was a natural fit that hadn't tapped into yet.
It was a new integration and a blank canvas of a playbook. With almost guaranteed improvements in conversion rates and Average Order Values, we saw this as a large opportunity for our clients. We had a lot of operators who we believed would benefit from a BNPL solution and I took lead on owning the adoption effort.
We started by identifying clients who we believed to be best fit candidates. Clients with already high average order values. Expensive purchases that would be made more digestible with a BNPL solution. I ran a report and filtered for our top few hundred AOV operators. The goal was to concentrate our efforts and get initial buy-in and results that we could then apply to our future approach.
While a 0.6% CVR increase sounds small, apply it to the scale of FareHarbor's booking volume and it actually has the potential to be hugely impactful. Customers who were abandoning checkout over price now had options. Afterpay also drove the 23% AOV increase. When the friction of upfront cost goes away, people book the better experience, not just the cheaper one.
$1.2M in GMV across 287 operators YTD is an early signal of strong continued growth.