When FareHarbor partnered with Afterpay in late 2025, I took ownership of the rollout in 2026. 247 operators implemented. $1.2M in GMV. A new payment option that changed how customers book and how much they spent.
Buy now, pay later had reshaped retail. For the tours and activities industry, where experiences can run several hundred dollars, Afterpay was a natural fit that hadn't been unlocked yet. FareHarbor's partnership with Afterpay changed that.
The integration was new, the playbook was blank, and the opportunity to drive real adoption across a large operator base was there for whoever moved fast and moved smart. I took ownership of the rollout in 2026.
Getting 247 operators to implement a new payment option doesn't happen on its own. The pitch had to be specific: this isn't just another feature, it's a direct lever on revenue. A 23% AOV lift means customers who might have hesitated on a $400 experience now convert, and spend more while doing it.
The work was identifying which operators were the right fit first. Higher-ticket experiences, seasonally concentrated booking windows, and clients already losing bookings at checkout were the priority targets. Starting there built the case data that made the broader rollout easier to justify to the rest of the book.
A 0.6% CVR increase sounds small until you apply it to the scale of FareHarbor's booking volume. Customers who were abandoning checkout over price now had a path forward. That same dynamic is what drove the 23% AOV increase: when the friction of upfront cost goes away, people book the better experience, not just the cheaper one.